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The site has the following on the site, "The ancient art of tug of war." We noticed that the web page also said " Non-violent conflict resolution since 2500 bc." It also stated " The ancient art of tug of war dates back to 501 a. d as a tool for peaceful conflict resolution. it was used in a wide variety of contexts, from japanese farmers using it to resolve which village would host local markets, to the chinese employing it to decide which religion buddhism or taoism was more superior, with the results deemed as legally binding under the law of god." The header had pvi collective as the highest ranking keyword. This keyword was followed by art, street art, and performance which isn't as urgent as pvi collective.